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© DUST

For as long as it takes

Humanity & Inclusion (HI) launches its campaign across Canada. "For as long as it takes" aims to prompt the general public to question the frenetic pace of current events and the notion of long-term commitment. 

 

A disaster doesn't stop at what we see: we need to provide a response over time to help people return to life as normally as possible, strengthen their resilience and contribute to global, sustainable development.

The Khmer Rouge regime in Cambodia, the Rwandan genocide, the tsunami in South-East Asia, the earthquake in Haiti, the war in Syria... For over 40 years, our NGO has been working alongside people with disabilities and vulnerable populations, taking action to meet their essential needs, improve their living conditions and promote respect for their dignity and fundamental rights. Our actions were sometimes deployed in areas on which all eyes were riveted, and in others where exposure in no way reflected the seriousness of the crisis. In this international context of intensifying conflicts and natural disasters, it seems as if one crisis follows another, sometimes forgetting that the consequences for the populations affected are long-lasting.

 
 

"We wanted a thought-provoking campaign. It's about making visible the contrast between the overexposure of a crisis at a given moment, and the often forgotten long-term response it implies."

Anne Delorme, Executive Director of Humanity & Inclusion Canada

 

The campaign, conceived by the Strike agency and filmed by Montreal-based director Olivier Staub, was produced using real-time 3D technology in France, a technology usually used in the video game and film industries. 

 
 

"For as long as it takes" will be deployed starting this fall in all HI network countries: Belgium, Canada, France, Germany, Luxembourg, Switzerland, the UK and the USA. In Canada, it will be rolled out in various formats for television, print and the Web

 
 

Our 3 main areas of intervention in over 60 countries worldwide

 

Inclusive Development

HI works in the fields of health, education and economic development, with an inclusive approach to people with disabilities.

Jeanne and her son Jacques, who has just been fitted with orthotics Jeanne and her son Jacques, who has just been fitted with orthotics Jeanne and her son Jacques, who has just been fitted with orthotics Jeanne and her son Jacques, who has just been fitted with orthotics

© R. Colfs/HI

 

Humanitarian Action

Emergency intervention in crisis situations (medical, food, psychological, refugees, shelter, etc.), whether natural disasters or armed conflict.

HI mobile team distributes food and basic necessities HI mobile team distributes food and basic necessities HI mobile team distributes food and basic necessities HI mobile team distributes food and basic necessities

© G. Dubourthoumieu / HI

 

Protecting civilians and reducing armed violence

Explosive ordnance education, mapping of dangerous areas, mine clearance, victim assistance, as well as conflict transformation and advocacy for peace and security.

A deminer in Casamance, Senegal A deminer in Casamance, Senegal A deminer in Casamance, Senegal A deminer in Casamance, Senegal

© HI

 
 
 

Media Contact

 
 

Stand with us!

 

THANKS TO OUR PARTNERS FOR THEIR CONTRIBUTION 

 

Circonflex

Dark Matters

Digital District

Dust

Kouz

Strike

 

© Copyright :  DUST ;  R. Colfs/HI ; G. Dubourthoumieu / HI ; J-J. Bernard / HI